How can you help people understand something complex if you don't understand people first? Rather than rely on intuition or assumptions, information designers need evidence gathered from real people about how they think, feel, and behave in order to inform the design of effective solutions. To do this, they need field research. Sheila Pontis, PhD will give us the tools and methods to do just that.
Princeton University lecturer, author, and design thinking expert Sheila Pontis, PhD will discuss her new book, Making Sense of Field Research, A Practical Guide for Information Designers with Charles Kreitzberg, Senior User Experience Advisor at Princeton University.