From the Graduate School:
Join us for the fourth session in the Venture Capital and Startup Learning Cohort led by Managing Directors of Fitz Gate Ventures, Jim Cohen '86 and Mark Poag '93 with special guest Dr. Willard (Bill) Simmons *05.
Dr. Willard (Bill) Simmons is the co-founder of DataXu, an advertising and marketing platform, which was acquired by Roku in November 2019. Prior to DataXu’s founding, Bill earned multiple degrees in his field including a Bachelor of Mechanical Engineering from University of New Hampshire, Master of Science in Aerospace Engineering Sciences from University of Colorado, Master of Science in Mechanical & Aerospace Engineering from Princeton, and a Doctorate in Aeronautics & Astronautics from MIT. Bill spent the first half of his professional career working on space engineering including launch vehicle guidance and control, x-ray space telescopes, planet finding optics, and optimal Mars mission design.
In 2008, Bill founded DataXu based on his MIT research in combinatorial search and experience in real-time software. DataXu became known as one of the first companies to use “Big Data” and “Artificial Intelligence” to make optimal commercial decisions. The platform, now integrated with Roku’s Advertising business, powers digital advertisements served to customers across TV screens, laptops, digital billboards, and mobile phones. With a reach of over 200 countries, today DataXu’s platform allows businesses to connect and interact with the most digitally connected population in the world.