Inside the Classroom: High-Tech Entrepreneurship with Professor Chris Kuenne

May 11, 2020, 4:30 pm4:30 pm
Online (Zoom webinar)
  • Alumni
  • Faculty
Event Description

Join the Princeton Entrepreneurship Council and Professor Chris Kuenne as we take you into the digital classroom for a class experience, followed by a discussion with the professor.

Follow along as Professor Kuenne guides the students through a real example of scaling a business by studying the Starbucks case and then applying what they learned to Princeton’s beloved Small World Coffee.


  1. View a recording of the class
    • You can join the Princeton Entrepreneurship Council and view it together via Zoom May 11, 2020 at 4:30PM ET
    • Or, you can view the recording of the class on your own time here.
  2. Discuss the class via Zoom with Professor Chris Kuenne
    • Professor Kuenne will join the Zoom call Monday May 11th at 6:00 PM ET for a lively discussion on both the case and the experience of teaching the course digitally

Case Study: 

Howard Schultz and Starbucks Coffee Company

Available for purchase at Harvard Business School Publishing 

Also read:



About the Class:  

High-Tech Entrepreneurship (EGR 491/ELE 491/ENT 491) from the Keller Center is an interactive course that introduces students to the analysis and actions required to launch and commercialize a tech company, through the use of Harvard Business School cases, visits from entrepreneurs, and two "field assignments." 

About Christopher Kuenne '85

Chris Kuenne

Chris Kuenne, founder of Rosetta and Rosemark Capital, is a highly successful entrepreneur, member of Princeton University’s Keller Center faculty and growth capital investor. For more than 30 years he has been fascinated by the question of what motivates people to act as they do in a commercial context. He has devoted his career to translating insights about customer motivation into personalized sales and marketing techniques that accelerate enterprise growth.

He is now focused, with his colleagues at Rosemark, on applying these growth techniques to investments in partnership with leading private equity firms. He published a book entitled, Built For Growth, with John Danner, a fellow lecturer at the Keller Center, on how the Personality of the Founder defines and shapes how new ventures grow and scale. Chris is a frequent speaker to various business leadership audiences, including the Young President’s Organization (YPO), venture capital associations, in addition to the American Council for Growth (ACG) and the CFO Roundtable, among many others. He is an active contributor to Forbes and a range of other leading industry magazines and journals such as Advertising Age, Banking Strategies and Pharmaceutical Executive. He has also appeared on CNBC Street Signs, Forbes podcasts and other media outlets.

Prior to founding Rosetta, Chris co-led the retail marketing practice at First Manhattan Consulting Group, following ten years in marketing management at Johnson & Johnson, where he led the Band Aid® and Tylenol® brand franchises. Chris serves on various corporate and nonprofit boards.

He received his MBA with Honors from Harvard Business School, and his AB from Princeton.



  • Princeton Entrepreneurship Council
  • Keller Center