You have your idea. Your friends and family love it. In your gut you feel certain that it will succeed. Congratulations! Now it’s time to put your idea to the test via the customer discovery process, and iterate your business idea until you find true product:market fit.

Genevieve Ryan Bellaire '11, Founder and CEO of Realworld, spent a year studying, carrying out and honing customer discovery for her startup, Realworld. Genevieve will share her journey with you, talk about the importance of and the role of the customer discovery process and share best practices that you can use to market-test your product.

This workshop is also relevant for founders who already have a product and traction. The customer discovery process does not stop with the initial product, but rather, is a practice that will help you ensure that your product continues to delight your current and prospective customers at every stage of your company’s development.

Please direct any questions to Lauren Bender at [email protected].

Tiger2Tiger is a series of practical skills-building workshops led by entrepreneurial Princeton alumni and faculty.

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About Genevieve

Genevieve Ryan Bellaire is the Founder and CEO of Realworld, a startup that helps young people navigate adulthood and major life moments. Genevieve has a broad array of professional experience across business, law, and government. An attorney by profession, she received her JD/MBA from Georgetown University and most recently worked on strategic partnerships at Goldman Sachs. Genevieve received her B.A. in Politics-International Relations from Princeton University, where she held numerous campus leadership roles and graduated with Honors in her department. Beyond her work in the entrepreneurial world, Genevieve is passionate about women’s empowerment, education, and national security.