Learn how to build your personal brand to help you propel your startup to success.
Princeton Entrepreneurship Council (PEC) invites you to an online workshop with serial entrepreneur, startup advisor and angel investor Trevor Sumner '98.
Building your personal brand can help you build a successful startup. The attention that you generate and the story that you tell can make it easier for you to attract positive attention from funders, high-caliber talent and customers.
As a founder, advisor and investor, Trevor has both experienced and witnessed the ways a successful personal brand has contributed to the success of an entrepreneurial venture. He will share a roadmap for building your own personal brand, and will share tips on how you can leverage your brand to attract top resources to your startup.
There will be ample time for audience questions.
Please direct any questions to Lauren Bender - labender at princeton.edu.
Tiger2Tiger is a series of practical skills-building workshops led by entrepreneurial Princeton alumni and faculty.
About Trevor Sumner '98
Trevor is a NYC-based entrepreneur, product and marketing executive and recognized startup advisor and angel. Trevor is the CEO of Perch, a recognized leader in in-store Product Engagement Marketing, interactive retail displays and augmented reality. Perch was named a Top Tech Company to Watch by Forbes, a Top 10 Retail Technology company by CIO Review and has won numerous Clio, Fast Company, Edison, Bloomberg and Digi awards.
Trevor was the President, CMO and co-founder of LocalVox, a local social and mobile marketing platform for local businesses that was named one of the top startups in NYC by Business Insider, Forbes and Huffington Post, and was acquired by The Blackstone Group. He has spent ~15 years in startups as a product and marketing executive for cutting edge technologies and services. He serves on the board or as an advisor to several startups.
His core specialty is understanding technology, what it is now and what it could be, and then driving its evolution and market delivery to maximize corporate value. His passion is in building high performing teams and organizations. Trevor has been published and is regularly cited in industry media such as Mashable, TechCrunch, Inc, Forbes, Business Insider and VentureBeat.
Trevor is a born and raised New Yorker, an avid fisherman who caught a 600 lbs Black Marlin, and an adventure scuba diver who has dived in every continent including Antarctica.