Fourteen startups selected for second round for Princeton Underrepresented Minority Founders Startup Showcase

Wednesday, Aug 26, 2020
by Princeton Entrepreneurship Council

The final companies to present at the Princeton Underrepresented Minority Founders Startup Showcase on September 10th will be selected from these fourteen:

ABLE
Princeton affiliation: Fernando Sanchez '10, Founder
Contact: fssmcp@gmail.com
Description: ABLE is a web/mobile app that brings the accessible features of a college campus to the app user. It's goals are to reduce the stress of navigating a large campus, to allow users to better plan their day, and to provide the user a sense of additional independence.
Instagram: @get.able 

Adora Experiences
Princeton affiliation: Raya Ward '22, Head of User Experience and Co-founder
Contact: hello@adoraexperiences.com
Description: Adora is the platform for personalized, digital campus visits.We empower universities to  engage prospective students through innovative and compelling digital experiences.
Website: adoraexperiences.com

borderless
Princeton affiliation: Melinda Herrera '13, COO
Contact: melinda@getborderless.com
Description: Start accepting bank payments online saving up to 80% on processing fees. Pay online with your bank & track your payments like a package. No contracts. No wallets. No monthly or hidden fees. Get paid faster with direct bank payments. https://getborderless.com
Website: getborderless.com

Deus Ex Machina
Princeton affiliation: Arthur J. Whitman '01, Co-founder and EVP
Contact: arthurjacobwhitman@gmail.com
Description: Bringing lithium-ion enabled rooftop solar systems to the African market at a price point that is affordable and therefore comprehensively disruptive to the existing sustainable energy market on a pan-African basis.

Edario
Princeton affiliation: Christian Villaran '11, Cofounder
Contact: christian@edario.com
Description: Master scheduling for middle/high schools is a NIGHTMARE. Existing softwares are so confusing that most schools opt to schedule by hand, taking them 7 months to complete. Edario is a TurboTax-like web app that simplifies the scheduling process, cutting the time it takes by half.
Website: edario.com

Empathyze
Princeton affiliation: Justice Chukwuma '22, Product Head
Contact: chukwuma@princeton.edu
Description: Connecting adults to online therapists on their own time with ease, Empathyze
Website: (Under Construction)

Friday
Princeton affiliation: Hue Rhodes '94, CEO
Contact: hue@myfriday.io
Description: Friday is the first privacy-native app that lets users control personal data in regulated industries.

Lelu
Princeton affiliation: Ana Leyva '11, Co-Founder and CEO
Contact: ana@lelu-usa.com
Description: Lelu is a mission-driven EdTech company that uses an integrated monthly subscription program (with Spanish + STEAM activity boxes, 1-1 tutoring and community classes) to deliver the most effective language acquisition for kids. We’re empowering a more bilingual next generation!
Website: lelu-usa.com

Mirror Digital
Princeton affiliation: Sheila Marmon '94, Founder +  CEO
Contact: sheila@mirror-digital.com
Description: Mirror Digital is a leading multicultural media company comprising a digital publisher network, a social influencer network, and a programmatic marketplace. Our 850 diverse content creators deliver authentic connections across web, mobile, social, video, and emerging digital media platforms for Fortune 500 brands.
Website: mirrordigital.com

Noninvasive Diagnostic Instruments
Princeton affiliation: Bernard V. Miller III '93, M.D., Founder
Contact: mdhpllc@gmail.com
Description: We measure blood cholesterol without the blood. Noninvasive Diagnostic Instruments…see the future with the invisible.

Reclaim Energies
Princeton affiliation: Tobi Ayeni '21, Founder and CEO
Contact: opayeni@princeton.edu
Description: Reclaim Energies is developing hydroturbines that convert excess kinetic energy in wastewater systems into clean electricity.
Website: reclaim-energies.com

Silenyx
Princeton affiliation: Maryam Elfeki
Contact: maryam.elfeki@gmail.com
Description: Silenyx is a new, Princeton-based biopharmaceutical company that is revolutionizing the field of natural product drug discovery by tapping into hidden microbial compounds that traditional methods have not been able to access.
Website: silenyx.com

TruGenomix
Princeton affiliation: Tshaka Cunningham '96, Co-Founder and Chief Scientific Officer
Contact: tshaka.cunningham@trugenomix.com
Description: TruGenomix Inc. is a science-driven precision behavioral health company seeking to bring behavioral health in the 21st century by leveraging the power of genomics, artificial intelligence and machine learning to improve the diagnosis and treatment of neuropsychiatric disorders.
Website: trugenomix.com

Zonetap
Princeton affiliation: Cleo Kirkland '07, Product Growth
Contact: cleo.kirkland@zonetap.com
Description: We want to make precision, real-time positioning more affordable so we can open up other markets...starting with worker safety.  
Website: zonetap.com

Register to attend the Showcase and be sure to download the Pre app to invest fictional "TigerBucks" and provide feedback. 

PEC logo // story ender