Princeton students’ desire to improve campus tours leads to successful start-up company

Wednesday, May 12, 2021
by Beth Jarvie, Keller Center

Princeton University was not on junior Raya Ward’s radar when she was deciding where to study. A spur-of-the-moment Orange Key tour — her mother’s suggestion en route from their home in Georgia — shot Princeton to the top of her list. “A huge consideration for me was financial aid,” Ward said. “And my tour guide spent at least ten minutes explaining the incredible support Princeton offers.”

On the flip side, when Ron Miasnik invited a hometown friend to visit Princeton and take a tour, his friend did not hear about his academic interests.

That was when Miasnik — then a first-year student, now a junior — realized the importance of a personalized college tour experience, which motivated him to reach out to Emily Crosby, assistant dean of events and visitor management in the Office of Admission, to find a solution.

For the next year and a half, Miasnik, a computer science concentrator, threw himself into designing and programming an online, personalized tour platform, joining forces with Ward and Joseph Rubin, also a junior concentrating in computer science. Together, and with support from many offices and faculty on campus, the team turned their idea into a company: Adora.

Read the rest of the story on the University homepage. 

Read more about the Adora acquisition by Full Measure Education.

PEC logo // story ender