Seven startups selected to present at the Princeton Underrepresented Minority Founders Startup Showcase

Thursday, Aug 27, 2020
by Princeton Entrepreneurship Council

After a tremendous response to the call for applications, seven Princeton underrepresented minority-led startups have been selected to present at the Princeton Underrepresented Minority Founders Startup Showcase on September 10th. Read more about the 14 startups on the shortlist. 

In alphabetical order, these are the seven presenting companies:

borderless logo

Princeton affiliation: Melinda Herrera '13, COO (
Description: Start accepting bank payments online saving up to 80% on processing fees. Pay online with your bank & track your payments like a package. No contracts. No wallets. No monthly or hidden fees. Get paid faster with direct bank payments. 

Friday logo

Princeton affiliation: Hue Rhodes '94, CEO (
Description: Friday is the first privacy-native app that lets users control personal data in regulated industries.

Lelu logo

Princeton affiliation: Ana Leyva '11, Co-Founder and CEO (
Description: Lelu is a mission-driven EdTech company that uses an integrated monthly subscription program (with Spanish + STEAM activity boxes, 1-1 tutoring and community classes) to deliver the most effective language acquisition for kids. We’re empowering a more bilingual next generation!

Mirror Digital logo

Mirror Digital
Princeton affiliation: Sheila Marmon '94, Founder +  CEO (
Description: Mirror Digital is a leading multicultural media company comprising a digital publisher network, a social influencer network, and a programmatic marketplace. Our 850 diverse content creators deliver authentic connections across web, mobile, social, video, and emerging digital media platforms for Fortune 500 brands.

Reclaim Energies waterdrop logo

Reclaim Energies
Princeton affiliation: Tobi Ayeni '21, Founder and CEO (
Description: Reclaim Energies is developing hydroturbines that convert excess kinetic energy in wastewater systems into clean electricity.

Silenyx logo

Princeton affiliation: Maryam Elfeki (
Description: Silenyx is a new, Princeton-based biopharmaceutical company that is revolutionizing the field of natural product drug discovery by tapping into hidden microbial compounds that traditional methods have not been able to access.

TruGenomix logo

Princeton affiliation: Tshaka Cunningham '96, Co-Founder and Chief Scientific Officer (
Description: TruGenomix Inc. is a science-driven precision behavioral health company seeking to bring behavioral health in the 21st century by leveraging the power of genomics, artificial intelligence and machine learning to improve the diagnosis and treatment of neuropsychiatric disorders.

We encourage all entrepreneurial Princeton founders, investors, faculty, students, postdocs, staff, and friends to join us on Zoom on the 10th at 4:00pm EDT. Download the app on your mobile device so you can give feedback and invest fictional "TigerBucks" currency in your favorite startup(s) during the Showcase.


PEC logo // story ender