Julia Macalaster '12

COO, Def Method

Julia Macalaster is a technology professional who has worked in data analytics, strategy consulting, e-commerce and mobile solutions. In her current role as COO at Def Method, Julia partners with clients ranging from small startups to large enterprises to build strong and sustainable digital products.

Additionally, Julia continues to focus on her startup, PreeLine (a Princeton Alumni Entrepreneurs Fund portfolio company), which she co-founded in 2014. PreeLine is a digital focus group solution that helps fashion brands test future merchandise to gain insight on inventory purchase decisions. Julia started her career as a management consultant with Booz Digital.

On the side, Julia runs the Princeton Entrepreneurs' Network in NYC, hosting fireside chats with fellow entrepreneurial tiger alumni on a monthly basis.